You struggle with fragmented data because your trust records and investment trades reside in separate software environments that refuse to communicate. Data silos create errors. By merging these platforms, firms reduce manual entry and allow advisors to focus on client relationships instead of spreadsheet updates.
Cheetah and Orion announced a partnership in October 2024 to combine trust accounting with high-performance trading for bank wealth departments. This system links administrative rigor with market-leading portfolio tools to help financial institutions compete for new business more effectively.
CEO Adam Unger suggests that the lines between trust management and investment strategy are disappearing as the wealth management market matures. Teams now require institutional-grade tools that preserve the strict compliance standards required for modern trust administration in the current era.
Firms previously compromised by choosing between robust investment platforms that lacked trust features or legacy accounting systems that ignored modern trading. This new operating model helps firms address rising client expectations while managing the shift of assets between generations.
What we're watching
Financial experts monitor the transition of 84 trillion dollars as generational wealth moves from older accounts into new trust structures. With the integration between Cheetah and Orion, institutions gain the ability to manage complex fiduciary duties alongside high-speed market executions.
A Counter-Narrative To Integrated Systems
A few traditional operators believe that keeping trade logic away from trust ledgers prevents technical glitches from compromising the core record. These firms prefer manual checks over automated syncs to ensure that every transaction meets the strict legal standards of a trust.
The Digital Evolution Of Estate Planning
The scope of trust administration now includes non-traditional assets such as private credit and digital holdings that require specialized reporting tools. This integration serves as a foundation for firms to handle these diverse portfolios without switching between multiple software providers.
- Cerulli Associates: The 2024 Wealth Transfer Analysis.
- Fidelity: Case Study on Trust Officer Efficiency.
- Orion Advisor Tech: The Future of Unified Managed Accounts.
- Cheetah: Improving Client Retention Through Integrated Reporting.
The Conflict Between Rapid Automation And Fiduciary Care
Observers wonder if rapid trading tools clash with the slow and careful nature of long-term trust preservation required by law. In 2024, the Securities and Exchange Commission increased scrutiny on how wealthtech platforms use predictive models for retail clients. If an algorithm makes a mistake, who holds the legal liability for the loss within a trust account? Does the bank or the software firm pay? Why do 70 percent of heirs move their assets to new firms after receiving an inheritance? Does a lack of modern technology drive these younger clients away from traditional banks? Will the merger of these two tech giants create a monopoly in the regional bank sector? Facts from J.D. Power show that digital experience is now the primary driver of client loyalty. Firms utilizing integrated stacks see 20 percent higher growth in assets compared to those using manual processes.
Tracking Growth In The Bank Trust Sector
The quantity of trust departments adopting cloud-based accounting grew by 15 percent between 2022 and 2024 as legacy hardware failed. Orion now serves over 2,300 firms while Cheetah maintains a presence in hundreds of trust companies across the United States. The total value of assets managed through unified platforms reached 4 trillion dollars in the first quarter of 2024.
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